Privacy Policy
Last Updated: August 15, 2026
Branson’s Wild World (“Branson’s Wild World,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information of visitors to our website.
This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, interact with us online, sign up for promotions, purchase tickets through our ticketing services, or otherwise communicate with us.
By using our website, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
Depending on how you interact with our website and services, we may collect the following categories of information.
Information You Provide to Us
You may voluntarily provide information including:
- First and last name
- Email address
- Telephone number
- Information submitted through contact forms
- Information submitted when requesting coupons, promotions, or special offers
- Information submitted when joining programs such as our birthday club
- Information related to reservations, inquiries, private parties, animal encounters, or other experiences
- Other information you choose to provide when communicating with us
Ticket and Transaction Information
When you purchase tickets or book experiences online, your transaction may be processed through a third-party ticketing or payment provider.
Information associated with these transactions may include your name, contact information, ticket selections, transaction details, and payment-related information.
Payment card information may be collected and processed directly by the applicable payment processor rather than Branson’s Wild World. We encourage you to review the privacy policies of the applicable ticketing and payment providers.
Information Collected Automatically
When you visit our website, certain information may be collected automatically by us or by service providers that operate technology on our behalf.
This information may include:
- IP address
- Browser type
- Device type
- Operating system
- Approximate geographic location derived from an IP address
- Referring website
- Pages viewed
- Links clicked
- Date and time of visits
- Website interaction information
- Cookie and similar technology identifiers
We may use cookies, pixels, tags, scripts, local storage, and similar technologies to operate the website, understand how visitors use it, remember preferences, measure website performance, and, where applicable, measure or personalize advertising.
2. How We Use Information
We may use personal information for purposes including:
- Operating and maintaining our website
- Responding to questions and requests
- Processing or facilitating ticket purchases and reservations
- Providing requested products, services, promotions, or experiences
- Sending coupons, discounts, promotional messages, and other marketing communications when appropriate
- Administering promotional programs and our birthday club
- Providing customer service
- Understanding how visitors use our website
- Improving our website, attractions, marketing, and customer experience
- Measuring the effectiveness of advertising and promotions
- Maintaining website security and preventing fraud or misuse
- Complying with applicable legal and regulatory obligations
- Establishing, exercising, or defending legal claims
We seek to collect, use, and retain personal information only as reasonably necessary for the purposes for which it was collected and other compatible purposes permitted by law.
3. Email and Marketing Communications
If you provide your email address to receive a coupon, discount, promotion, or other marketing communication, we may use your email address to send future offers and information from Branson’s Wild World.
You may unsubscribe from marketing emails at any time by using the unsubscribe link contained in the email or by contacting us.
Even if you opt out of marketing communications, we may still send non-promotional communications when necessary, such as messages concerning a transaction, reservation, or customer-service request.
4. Cookies and Similar Technologies
Our website and third-party services used with our website may use cookies and similar technologies.
Cookies may be used for purposes such as:
- Providing essential website functionality
- Remembering preferences
- Maintaining website security
- Measuring website traffic and performance
- Understanding visitor behavior
- Measuring marketing campaigns
- Supporting advertising and marketing activities
Where required by applicable law, visitors may be provided with controls to manage non-essential cookies or similar technologies.
Your browser may also allow you to delete or block cookies. Blocking certain cookies may affect the operation of some website features.
5. Analytics and Advertising Services
We may use third-party analytics, advertising, and marketing services to help us understand website usage, measure advertising performance, reach prospective visitors, or improve our marketing.
These providers may collect information through cookies, pixels, tags, and similar technologies. Depending on the technology being used and applicable privacy law, some disclosures of information to advertising partners may be considered “sharing,” “targeted advertising,” or a “sale” under certain state privacy laws even when Branson’s Wild World does not receive money in exchange for the information.
Where required by applicable law, we provide consumers with the ability to opt out of applicable sale, sharing, or targeted advertising activities.
6. Disclosure of Information
We may disclose personal information to companies that perform services for us, including providers of:
- Website hosting and maintenance
- Ticketing and reservations
- Payment processing
- Email and marketing services
- Website analytics
- Advertising and marketing
- IT and security services
- Customer-service technology
- Professional services
These providers may process information as necessary to provide services to us.
We may also disclose information when reasonably necessary to comply with law, legal process, court orders, government requests, protect our rights or property, protect the safety of our guests or others, investigate fraud or security incidents, or in connection with a merger, acquisition, financing, sale, restructuring, or transfer of some or all of our business or assets.
7. Third-Party Websites and Services
Our website may contain links to websites or services operated by third parties, including ticketing, payment, mapping, social-media, and other service providers.
When you leave our website or interact directly with a third-party service, that company’s privacy practices may apply.
Branson’s Wild World does not control the privacy practices of independent third parties, and we encourage visitors to review their privacy policies before providing personal information.
8. Children’s Privacy
Branson’s Wild World is a family attraction and our website contains information that may be of interest to families and children. However, our general website services are not intended to solicit personal information directly from children under 13 without appropriate involvement or consent of a parent or legal guardian.
Programs involving children, including birthday-related programs, should be completed by or with the involvement of a parent or legal guardian.
If we learn that personal information has been collected directly from a child under 13 in a manner requiring parental consent and appropriate consent was not obtained, we will take reasonable steps to delete the information.
Parents or legal guardians who believe a child has provided personal information to us may contact us using the information below.
9. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information.
However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. We therefore cannot guarantee the absolute security of information transmitted to or maintained by us.
10. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, provide our services, maintain appropriate business records, comply with legal obligations, resolve disputes, enforce agreements, and protect our legitimate business interests.
Retention periods may vary depending on the type of information and the reason it was collected.
11. U.S. State Privacy Rights
Depending on where you live and whether the applicable privacy law applies to Branson’s Wild World, you may have certain rights concerning your personal information.
These rights may include the right to:
- Request access to or information about personal information we maintain about you
- Request correction of inaccurate personal information
- Request deletion of certain personal information
- Obtain a copy of certain personal information
- Opt out of certain sales or sharing of personal information
- Opt out of certain targeted or cross-context behavioral advertising
- Limit certain uses or disclosures of sensitive personal information, where applicable
- Appeal certain decisions regarding privacy requests, where applicable
- Exercise privacy rights without unlawful discrimination
These rights are subject to applicable law, exceptions, and verification requirements.
12. California Privacy Rights
California residents may have additional rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”), if the CCPA applies to Branson’s Wild World and the particular processing activity.
These rights may include the right to know about personal information collected, used, disclosed, sold, or shared; request access to personal information; request deletion; request correction; opt out of the sale or sharing of personal information; limit certain uses and disclosures of sensitive personal information; and receive equal service and pricing when exercising privacy rights, subject to applicable law.
Categories of Personal Information
Depending upon a consumer’s interactions with us, categories of personal information we may collect can include:
- Identifiers, such as name, email address, telephone number, IP address, and online identifiers
- Customer and transaction information, such as ticket purchases, reservations, and customer-service records
- Commercial information, such as products, tickets, experiences, or services purchased or considered
- Internet or electronic activity, such as browsing activity, interactions with our website, and interactions with advertisements
- Geolocation information, such as approximate location derived from an IP address
- Inferences, where generated by analytics or advertising services from website activity
The categories actually collected depend upon how you interact with us.
Sale and Sharing of Personal Information
Branson’s Wild World does not sell personal information for money in the traditional sense.
However, certain uses of advertising, analytics, cookies, pixels, or similar technologies may constitute “sale” or “sharing” under the broad definitions contained in some state privacy laws.
Where applicable, consumers may exercise the right to opt out through the privacy or cookie controls provided on our website or by contacting us.
We do not knowingly sell or share the personal information of children under 16 in circumstances requiring affirmative authorization under applicable law.
Opt-Out Preference Signals
Where required by applicable law, we will process legally recognized browser-based opt-out preference signals, such as Global Privacy Control (“GPC”), as requests to opt out of applicable sale or sharing of personal information for the browser or device sending the signal.
13. Exercising Your Privacy Rights
To exercise an applicable privacy right, you may contact Branson’s Wild World using the contact information provided below.
We may need to verify your identity before fulfilling certain requests. Verification may require information sufficient to reasonably confirm that the request relates to you.
Authorized agents may submit requests where permitted by applicable law. We may request documentation establishing the agent’s authority and may take appropriate steps to verify the consumer’s identity.
We will respond to valid privacy requests within the time required by applicable law.
14. Do Not Sell or Share My Personal Information / Your Privacy Choices
If applicable law gives you the right to opt out of the sale or sharing of personal information or certain targeted advertising, you may exercise that right through any “Your Privacy Choices,” “Do Not Sell or Share My Personal Information,” or similar privacy control made available on our website.
You may also contact us using the information provided below.
15. Do Not Track
Some browsers provide a “Do Not Track” (“DNT”) setting. Because there is not a universally accepted standard governing responses to all DNT signals, our website may not respond to traditional DNT signals.
Where applicable law requires recognition of qualifying opt-out preference signals, such as Global Privacy Control, we process those signals as described in this Privacy Policy.
16. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our website, services, technology, business practices, or applicable law.
When we update this Privacy Policy, we will revise the “Last Updated” date at the top of this page.
We encourage visitors to review this Privacy Policy periodically.
17. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or would like to submit a privacy request, you may contact:
Branson’s Wild World
2020 W 76 Country Blvd
Branson, MO 65616
Phone: 417-239-0854
Alternate Phone: 417-239-0924
Website: BransonsWildWorld.com